WOMEN IN GAMING
CLIENT
Xbox Team.
MY ROLE
Graphic Designer.
PROJECT SUMMARY
Women in Gaming is a group of women from Team Xbox who celebrate women within the interactive and entertainment tech industry. The design team at Ten Gun Design were given the task of revamping their old logo in time for their annual conference. Although my design wasn’t chosen, I continued to push this project further by creating an identity system that worked with my new logo design.
Women in Gaming is a group of women from Team Xbox who celebrate women within the interactive and entertainment tech industry. The design team at Ten Gun Design were given the task of revamping their old logo in time for their annual conference. Although my design wasn’t chosen, I continued to push this project further by creating an identity system that worked with my new logo design.
MY THOUGHT PROCESS
I wanted to create a brand identity that encompasses what this group and conference is all about: empowering women. Instead of focusing solely on the gaming aspect, I wanted to design something that was inviting to all women in the interactive and entertainment tech industry.
I chose bold type and vivid colors for a strong and modern look. I tried to stay away from stereotypical feminine colors and decided on a gender-neutral purple gradient to lead the brand. I was also inspired by the glow of neon signs and iridescent imagery. I felt like the symbolism of glowing and shimmering light fit perfectly for the Women in Gaming movement especially when it comes to the disparity between men and women in the work place and women standing up and confronting that inequality.
