CLIENT

Microsoft.

MY ROLE

Graphic Designer.

PROJECT SUMMARY

This was a general marketing campaign that my teammates and I helped put together to encourage people to sign up for the Microsoft Rewards program. 

PHOTOS

Before building out the entire campaign, the client asked us to find a hero image that would be used as the lock screen image across Microsoft devices (see image above). Our second task was to find images that would be used for the campaign’s social media posts, banners, and other web assets. After doing some digging around through Microsoft’s extensive photo library, me and another designer were able to find images that fit within the following five categories: General, Games, Apps, Music, and Movies & Shows. The below photos were the final selects that the client decided to move forward with.

COPY

In addition to finding photos, we were also tasked with coming up with copy and call to actions that would inspire people to join the Microsoft Rewards program. In addition to the general copy, we came up with four other options that would fit for each photo category.